Sue B. Zimmerman on How To Use Instagram To Grow Your Business (Episode #28)

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  • May 7, 2015


instagram-expertDo you want to learn how to use Instagram to grow your business? Do you want to learn how to harness the power of great visuals?

To learn more about Instagram and how she used it to grow her retail business by 40%, I interview Sue B. Zimmerman.


To The Trade Radio is an on-demand talk radio show that explores the story behind the entrepreneur with a focus on their unique journey to success. In every episode we explore tips and insights to take your business to the next level.

In today’s episode I interview Sue B. Zimmerman the creator of Insta-Results,  an online course dedicated to teaching small business owners how to use Instagram to market their business online to make more money.

We talk about the importance of meeting your clients where they are and why Instagram is definitely one of those places. A place where content is sharable, easy to understand, and it’s universal. As a matter of fact, according to Forrester Research, Instagram users are 58 times more likely to engage than those on Facebook, and 120 times more likely to engage than those on Twitter.

What does this mean for you? Engagement strengthens relationships and build trust in your business. And people are more likely to buy for businesses they know, like, and trust.

This episode is chalked full of tip, tricks, and strategies to use Instagram to grow you business.

About Sue B. Zimmerman

sue-zimmerman-instagramSue B. Zimmerman, aka the #InstagramGal and #TheInstagramExpert, is a master at Instagram Marketing for Business. She teaches entrepreneurs, business execs, and marketing professionals how powerful Instagram for business can be. Sue B. is the founder of the online Instagram course Insta-Results, the author of the #1 eBook Instagram Basics for your Business, a Speaker and Business Coach. She is the creator of two Bestselling CreativeLive courses and is the founder of SueB.Do & Sue B. Zimmerman Enterprise.

With her extensive knowledge of social media, her ease and comfort with people, and her creative eye for branding, Sue B. is the master at connecting and empowering others to be successful entrepreneurs and marketing gurus. She’s found a really awesome niche teaching social media to clients and absolutely loves the power of Instagram. It has helped her to build her own network and increase sales and she is inspired to teach others what she knows. She also helps entrepreneurs launch and grow their own businesses. By embracing new technologies, there is a sea of possibility waiting for savvy entrepreneurs to navigate.

Connect with Sue on her website or on Instagram.

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About Shelia Butler

Shelia Butler is a growth strategist who shows entrepreneurs how to STREAMLINE and GROW their business. She works hands-on with To-The-Trade professionals helping them with their key strategic and business issues by leveraging her industry expertise and problem-solving rigor to help them make informed decisions more quickly and to solve their toughest and most critical business challenges. Shelia earned her MBA from Baylor University and was the former Co-Owner and Chief Operating Officer of Aidan Gray Home. After selling AGH in 2010, she started a consultancy practice to help other business become more organized, repeatable, and profitable. Shelia is the Producer and Host of To The Trade Radio and Successful Women Talk.

  • Sue B. Zimmerman

    Thanks so much for having me on as a guest….I love inspiring business owner to #GoForIt!

  • Stanley Smith

    Hi Sue! These are great tips, and i liked your site since you offer a good way to promote oneself. I’d like to suggest you to try the service that i think can be very useful for your strategy. It allows to unfollow up to 5000 users not following you back per day. In my opinion it can make your methods of attracting new fans even better and more efficient. Please try it out, we provide 1000 free unsubscriptions for every new user. The service can be found here – I’m sure such a skilled user as you can find the ways to benefit from it.